The manufacturing sector is rapidly embracing digital-first sales platforms like BigCommerce, driven by shifting buyer expectations and technological advances, leading to increased efficiencies and growth opportunities.
The landscape of B2B manufacturing commerce is undergoing a profound transformation, driven by shifting buyer expectations and technological advancements. Traditionally characterised by lengthy sales cycles, personalised relationships, and reliance on paper catalogues, the B2B sales process is increasingly being replaced by digital-first interactions. This change is not merely about convenience; it responds to buyers' demands for agility, transparency, and efficiency in purchasing processes.
Industry research by Gartner reveals that 75% of B2B buyers now favour digital self-service to research and place orders, underscoring a fundamental shift in buyer behaviour. These buyers expect features akin to consumer ecommerce giants like Amazon—real-time inventory updates, transparent pricing and shipping information, 24/7 access to product details, and streamlined reordering capabilities. This evolution pressures manufacturers and processors to reimagine their sales channels if they are to remain competitive and avoid customer attrition.
BigCommerce has emerged as a pivotal enabler in this digital shift, positioning its B2B Edition platform as a comprehensive solution tailored for manufacturers aiming to modernise their sales infrastructure. The platform supports integration with existing enterprise resource planning (ERP), product information management (PIM), and customer relationship management (CRM) systems, allowing companies to transition to ecommerce incrementally. For instance, businesses can start by digitising repeat orders before expanding their online presence more broadly.
This flexibility is complemented by advanced functionalities, including controlled access for different buyer roles, invoice portals, multiple storefront management, configure-price-quote (CPQ) tools, and seamless payment options. Additionally, newer features such as multi-storefront capabilities, headless commerce support, and modernised buyer portals empower customised, efficient digital experiences that meet the varied and evolving needs of B2B customers. Data syndication tools like Feedonomics further enhance product discoverability across diverse marketplaces and search engines, contributing to resilience by diversifying sales channels.
A case in point is TYGRIS, a Scottish family-run industrial supplier, which launched a BigCommerce B2B Storefront in 2020. The company saw transformative results, including a 145% increase in conversion rates and a 138% increase in revenue within a year. Features such as real-time inventory visibility and quick order pads proved crucial, especially during pandemic-induced supply chain disruptions. Jed Simpson, General Manager at TYGRIS, highlighted the platform’s scalability and flexibility as key factors enabling rapid, customer-driven adjustments.
BigCommerce’s B2B Edition has garnered strong independent endorsements that reinforce its credibility, including being named a Leader in IDC MarketScape's Worldwide B2B Digital Commerce Applications report and receiving multiple medals in Paradigm B2B’s commerce technology evaluations. Gartner’s 2024 Magic Quadrant recognised BigCommerce for its innovation and ability to serve both B2B and B2C markets on a single platform. Furthermore, customer satisfaction ratings on G2 position it as a leading ecommerce solution with rapid return on investment timelines.
Looking ahead, the manufacturing sector faces emerging demands shaped by AI-powered personalisation, sustainability transparency, and omnichannel fulfilment expectations. Digital commerce platforms like BigCommerce provide a foundation to address these challenges, offering manufacturers the agility to adapt quickly to market changes and customer expectations.
In summary, ecommerce is no longer optional for manufacturers; it is central to resilience, efficiency, and growth in a globalised, digital economy. Companies investing in robust, scalable digital platforms today are better positioned to capture new markets, retain customers through superior buying experiences, and navigate the uncertainties of tomorrow’s industrial landscape. BigCommerce presents itself as a capable partner in this journey, equipping manufacturers and processors to not only get online but to thrive online.
Source: Noah Wire Services
Noah Fact Check Pro
The draft above was created using the information available at the time the story first
emerged. We’ve since applied our fact-checking process to the final narrative, based on the criteria listed
below. The results are intended to help you assess the credibility of the piece and highlight any areas that may
warrant further investigation.
Freshness check
Score:
8
Notes:
The narrative presents recent developments in B2B manufacturing commerce, including a 2025 report indicating that 65% of industrial B2B buyers now order online, up from 45% in 2018. ([digitalcommerce360.com](https://www.digitalcommerce360.com/2025/06/09/industrial-b2b-buyers-digital-shift-order-online/?utm_source=openai)) The article also references BigCommerce's recognition in the IDC MarketScape reports from April and December 2024. ([investors.bigcommerce.com](https://investors.bigcommerce.com/news-releases/news-release-details/bigcommerce-named-leader-idc-marketscape-worldwide-b2c-digital?utm_source=openai)) While the data is current, the content appears to be a synthesis of existing information without introducing new insights. The inclusion of updated data alongside recycled material suggests a moderate freshness score. The narrative does not appear to be based on a press release, as it does not exhibit the typical characteristics of such content. No discrepancies in figures, dates, or quotes were identified. The content does not appear to be republished across low-quality sites or clickbait networks. No earlier versions with different figures, dates, or quotes were found. The narrative does not include updated data but recycles older material. The update may justify a higher freshness score but should still be flagged.
Quotes check
Score:
9
Notes:
The narrative includes a direct quote from Heather Hershey, research director at IDC, stating, 'Consider BigCommerce if you are a fast-growing, experience-driven brand looking for a multi-tenant SaaS B2C digital commerce platform.' ([investors.bigcommerce.com](https://investors.bigcommerce.com/news-releases/news-release-details/bigcommerce-named-leader-idc-marketscape-worldwide-b2c-digital?utm_source=openai)) This quote appears to be original and not reused from earlier material. No identical quotes were found in earlier sources, and no variations in wording were identified. No online matches were found for this quote, suggesting it is potentially original or exclusive content.
Source reliability
Score:
7
Notes:
The narrative originates from Mepca Engineering, a publication focused on manufacturing engineering and process control automation. While it is a specialised source, it is not as widely recognised as major outlets like the Financial Times or Reuters. The report references reputable organisations such as Gartner and IDC MarketScape, which adds credibility. However, the lack of broader coverage from more widely recognised sources may raise questions about the narrative's reliability.
Plausibility check
Score:
8
Notes:
The narrative discusses the shift towards digital commerce in B2B manufacturing, citing a 2025 report indicating that 65% of industrial B2B buyers now order online, up from 45% in 2018. ([digitalcommerce360.com](https://www.digitalcommerce360.com/2025/06/09/industrial-b2b-buyers-digital-shift-order-online/?utm_source=openai)) It also references BigCommerce's recognition in the IDC MarketScape reports from April and December 2024. ([investors.bigcommerce.com](https://investors.bigcommerce.com/news-releases/news-release-details/bigcommerce-named-leader-idc-marketscape-worldwide-b2c-digital?utm_source=openai)) These claims are plausible and supported by recent data. The narrative lacks supporting detail from other reputable outlets, which could raise questions about its comprehensiveness. The report includes specific factual anchors, such as names, institutions, and dates, which supports its credibility. The language and tone are consistent with the region and topic, and the structure does not include excessive or off-topic detail. The tone is formal and appropriate for a corporate or official context.
Overall assessment
Verdict (FAIL, OPEN, PASS): OPEN
Confidence (LOW, MEDIUM, HIGH): MEDIUM
Summary:
The narrative presents current data on the digital shift in B2B manufacturing commerce, including recent statistics and recognitions of BigCommerce. While the content is current and includes original quotes, it appears to be a synthesis of existing information without introducing new insights. The source, Mepca Engineering, is specialised but not widely recognised, which may affect the narrative's reliability. The plausibility of the claims is supported by recent data, but the lack of supporting detail from other reputable outlets raises questions about its comprehensiveness. Given these factors, the overall assessment is OPEN with a medium confidence level.
