Prosus has entered a three-year global agreement with Amazon Web Services aimed at accelerating the deployment of artificial intelligence across many of its portfolio companies in Latin America, Europe and India, the group said.
Under the deal, selected Prosus-backed businesses , among them iFood, OLX, PayU, Despegar, eMag and Just Eat Takeaway.com , will collaborate with AWS to co-develop AI applications using the cloud provider’s infrastructure and machine-learning tools. AWS will supply engineering support and offer portfolio-wide access to its AI services to help speed rollouts and harmonise technology practices across markets, Prosus said.
The partnership is built around five strategic priorities: harnessing generative AI for product innovation; raising system reliability; strengthening security frameworks; cutting cloud expenditure through FinOps; and producing shared technology templates for reuse across the group. According to Prosus, those templates are intended to enable faster, more consistent deployments across diverse operating markets.
Prosus highlighted iFood’s Large Commerce Model , an agentic AI system that powers personalised search and recommendation features on Brazil’s largest food-delivery platform , as a foundation for broader collaboration. The company said iFood processes roughly 180 million orders a month and that the LCM uses long-term memory to learn from outcomes and refine relevance over time. Prosus characterised the AWS deal as building on that experience to scale similar capabilities elsewhere in its ecosystem.
Prosus framed the initiative as part of an overarching push to embed AI across its e-commerce assets. In a corporate statement, the group noted it serves more than 500 million customers across wholly owned businesses and handles about 500 million daily customer interactions, figures it says provide the data scale needed for large AI projects. The company also claims to have amassed 10 trillion tokens of data and to operate Toqan, an internal agent-development platform, with more than 30,000 agents automating workflows across operations. Prosus added it has invested in over 30 AI-native e-commerce start-ups.
Industry observers say commerce platforms are among the most active adopters of AI as they seek to overhaul customer experience and operational efficiency, particularly in fast-growing digital markets. AWS framed the agreement as an example of how cloud and AI providers are partnering with large platform operators to accelerate product innovation.
Prosus’s AI ambitions come against a backdrop of recent consolidation in its food-delivery footprint. The group agreed in 2025 to buy Just Eat Takeaway.com in a transaction Prosus said will significantly expand its European presence and make it a larger global food-delivery participant. That acquisition, which is subject to regulatory approval, reinforces why Prosus is seeking common technology approaches that can be applied across regions.
While the partnership promises faster prototyping and standardised practices, security, cost control and cross-border regulatory compliance will present practical challenges as AI systems are rolled out across multiple jurisdictions. Prosus emphasised enterprise-grade security and FinOps optimisation as core pillars of the collaboration with AWS.
The three-year pact formalises an intensified relationship between a major e-commerce investor and a leading cloud provider, reflecting a broader industry trend in which large digital platforms seek to pair proprietary data and operational scale with third-party AI infrastructure and expertise. Prosus described the agreement as a step towards “building its own AI future,” while AWS highlighted the deal as an illustration of commerce platforms reshaping customer experiences through AI.
Source: Noah Wire Services